THINKING OUTSIDE THE MAGNOLIA BOX...

Collette Hanlon

 

A popular misconception about our business is that we are purely focused on creating beautiful interiors.  While this is certainly one of the outcomes, this is by no means the beginning of the story.
As experienced property professionals we relate to our clients requirements, which is primarily to sell houses.  We realise that to succeed in this business today just selling houses is not enough, consumers demand more complete packages, and if your agency has the ability to plug into these services, they will stand out in the crowd as a business that is moving forward and adapting to market trends.
At Home Stagers we talk to developers on a daily basis, and we know that they value the benefits of a show house on site, the ability that this offers to launch interesting and creative marketing incentives to attract potential vendors to the site.  We know that it is vital to make informed business decisions to stay ahead of the market, and often these decisions are based on keeping expenditure low.  It is this key fact that draws property professionals to seek our services at Home stagers; our complete show home furniture rental packages offer a realistically priced, hassle free flexible options to present professionally designed show homes delivered on time and in budget!
Creative marketing opens doors of opportunity to potential buyers; it is no longer enough to simply open a show home with a sign thrust into the front garden. View this as an opportunity to kick start the launch of a development, to create a buzz, with activities, incentives, editorials to name a few.

Fact: ‘fantastic images sell’ if they didn’t sell then we wouldn’t be exposed to hundreds of them on a daily basis. How easy is it to market an empty magnolia box on the internet?  Can potential viewers, imagine the lifestyle, can they imagine their furniture layout, do they aspire to live in these surroundings, in short does an empty magnolia box press the emotional buttons that trigger the desire to own that home?  With so many potential buyers initiating their new home search on the internet, can vendors really afford not to maximise this opportunity to increase viewings?
Even in this present economic climate with decreases in consumer spending there is a strong belief that in contrast, the expectations of consumers actually increase; they want more ‘bang for their buck’ and they want increased levels of service to meet their requirements. 
More than ever success depends on reacting to rapidly changing markets, adapting to new scenarios, embracing new services, and responding to clients needs. Savvy estate agents have already expanded their services base by offering Home Stagers’ comprehensive and professional property presentation service.  Home Stagers can help increase the saleability of your properties, with our creative marketing techniques.  This is a powerful marketing tool for homeowners, landlords, and property developers aimed at capturing the widest target market for your property.
So next time somebody says ‘Home Staging, that’s just about painting it all magnolia and neutralising isn’t it?’ ....tell them to give us a call!